In some of my vlogs I have mentioned that I have been really busy with some exciting projects. Therefore I wasn’t that active on my social platforms, but now finally, I can share the exciting news with you guys. I am launching the vegan & sustainable fashion brand Noumenon this summer! It has always been a dream of mine to start something for myself and to be independent. A dream that seemed too big and unreal for a long time.
Last year during my graduation at the Amsterdam Fashion Institute I started working on this idea, just writing some thoughts down on paper, visiting some fabric shows and designing a capsule collection. However it was something I could not focus on hundred percent because I also had to graduate and do research for my thesis. After graduation, I focused on it completely and picked up from where I left it. I was so excited to start up a fashion brand, but at the same time I was terrified. Because I had made it difficult for myself to source organic/sustainable & fair trade fabrics only. AND I wanted my manufacturers to produce under fair conditions, without exploiting people. This was different from how the majority of the fashion businesses’ operate today, it was therefore scary to do something different than the usual way. Sometimes it was very different from what I had learnt at my fashion school, which left me with lots of questions about how to pull this through. But at the same time it felt like I was going for something that just felt like the right thing to do at the right time.
The fact that I was operating in a rather complicated market did not stop me to continue and find the right suppliers with the right fabric certificates. It therefore took me a lot of patience to find the right suppliers and manufactures, and even the right trade shows for the ideas that I had in relation to veganism and sustainability. For me it was not only about it being a vegan, sustainable & fair trade collection, it had to be something that women would simply love to wear on a daily basis, with that little bit of extra. It had to connect the inner intelligent voice of a woman with her outside appearance.
Noumenon – An object implied by intuition.
A mindful vegan & sustainable fashion brand. The brand strongly believes that ethics and style go together perfectly and that an ethical aspect of a garment can make it even more beautiful.
The debut collection is a capsule collection of nineteen garments made from 100% natural and breathable linens, hemp, lyocell and surplus fabrics. It represents the wardrobe of a conscious woman, who is into retro-inspired and timeless styles. She goes to work in an elegant blouse and thrifted mom jeans, and enters a festival after work in a retro futuristic jumpsuit and a lazy long jacket. She is not afraid to express herself and mix different styles together, but she does this with a certain sense of class. She is wearing Noumenon.
Below some backstage images of our photoshoot:
Join the world of Noumenon and follow its sustainable and courageous journey by visiting and liking its Facebook Page or Instagram: @noumenon_amsterdam
Have a lovely and inspiring Sunday, Peace & Love,