There are so many brands out there trying to be sustainable by using the organic cotton label for denim. Kuyichi is more than that, they use not only organic cotton, but they also re-use garments and labels from their old collections. The aged garments are designed and remodeled in a fresh way, creating authentic one of a kind pieces with a contemporary edge. The denim is dyed in a vat of natural indigo, without the use of unfriendly chemicals. I would certainly wear one of the men’s collection shirts. The diversity in patchwork and pockets creates a look that differentiates oneself from the masses. The profit of the garments that have been sold yesterday goes to a good cause as well. Without question a brand to keep an eye on, with its exclusive designs and its brand positioning as a sustainable minded brand in the fashion industry.